3 Easy Ways To Register your Warranty <#1> Fill Out The Registration Form And Mail <#2> Register Using The Toll Free Number <#3> Register Through The Website In todays day and age of high tech gadgets and emerging technologies one thing is certain; people are relying more and more on consumer electronics and home appliances in our daily lives than ever before. Of course, we all expect the products we buy to perform well and serve us throughout the years, but in reality consumer electronics malfunction all the time. We often buy consumer electronics or appliance products based solely on the name brand. This is because we either feel comfortable with the quality the manufacturer produces or we take comfort in knowing that in the event of a malfunction the manufacturer will stand by their product and make the necessary repairs. Most manufacturers written warranties offer fantastic parts and labor protection. However, the duration of this coverage under the written warranty is often far too short (e.g. 90 days parts or 1 year parts and labor). Manufacturers strategically limit their liabilities in order to cut down their final cost price and make their products more attractive to the marketplace. Let's face the facts. If you are like most of us, you are not expecting to buy a new Camera , Camcorder ,Lens or any other major appliance every single year. You want to buy the new product and use it for as many years as it will last. There is only one way for a consumer to be certain that the product you are purchasing will be functioning to factory specifications in say 4 or 5 years from now. This Extended Service Plan offers you the identical high quality protection as the manufacturers written warranty did. This plan extends your coverage for up to 5 (five) full years after the manufacturers written warranty expires. Includes Free DB ROTH Micro Fiber Cleaning Cloth